Marketer. Operator. Builder.
Fifteen years inside commercial giants and mission-driven organizations. The role has changed. The job hasn't: build the infrastructure that makes the strategy real.
"The problem was almost never talent. It was the structure underneath the work."
My career started where most brand marketers' do, learning the craft inside organizations where audience strategy and commercial stakes are the daily curriculum. Disney, ABC, Harbor Freight. Places that sharpen your instincts fast.
Then I made a deliberate turn. World Vision, Seattle Children's, and now Phoenix Children's Foundation. Organizations where those same instincts translate into donor relationships, community trust, and campaigns that fund real care for real people. The stakes are different. The craft matters just as much.
Along the way, the work expanded beyond marketing. At a high-growth media company, I built the marketing operation from zero, scaled content to over a billion views, then moved into full operations as COO when the scope outgrew the original role. That experience clarified something that's shaped every engagement since: structure is the strategy.
Separately, I run Struo, a marketing and operations consultancy. We build the infrastructure behind marketing execution for mission-driven organizations and growth-stage companies that have outgrown their systems. Struo also ships products. The first is CalmMessage, currently in beta, which rewrites emotionally charged messages before they get sent.
Based in Phoenix. Working at the intersection of two lanes that don't usually talk to each other. That's exactly where I want to be.
Leading integrated marketing strategy for one of the largest children's hospital foundations in the Southwest: annual giving, major gifts, donor communications, and brand. Building the infrastructure that connects strategy to execution across a complex, multi-unit organization.
Built the marketing operation from zero and scaled content to over a billion views. Promoted to COO as the scope expanded into every corner of the business. Running cross-functional operations while the company grew. The role where strategy met execution and structure became the differentiator.
Donor acquisition, stewardship campaigns, and brand storytelling for a nationally ranked pediatric health system. Integrating campaigns across Hospital, Research, and Foundation under a unified brand and messaging architecture.
Led brand strategy and operations for one of the world's largest international development nonprofits. Managing $9M in operations within a billion-dollar organization.
Architected and led $140M+ in integrated direct response campaigns. Reaching millions of donors across channels and content distributed to 100+ countries.
Supported donor acquisition and partner campaigns across the organization's major giving programs.
Built and managed employer brand strategy for one of the fastest-growing tool retailers in the US. Translating a strong consumer brand into a talent-facing identity at scale across hundreds of locations.
Managed digital advertising campaigns across ABC's entertainment portfolio. Audience development, media planning, and campaign performance inside one of the largest broadcast networks.
Managed advertising accounts and media strategy inside Disney Entertainment. Promoted from Advertising Media Coordinator after supporting media planning and campaign coordination across the Disney portfolio.
A marketing and operations consultancy. We build the operating layer behind marketing execution: positioning, messaging architecture, content operations, and team structures designed to hold under pressure. We stay until it's built, launched, and working.
A consumer app that rewrites emotionally charged messages into clearer, calmer versions before they get sent. Same intent, steadier delivery. Coming soon to iOS and Android.
Why marketing leaders at $5–20M organizations keep hitting the same ceiling, and what's actually underneath it.
Read the article ↗POSSIBLE 2026 had a diagnosis sitting in plain sight on every keynote stage. The industry has a name for what's broken. We just keep calling it the wrong thing.
Read more →Most nonprofits read their year-end report and feel relieved. Revenue was up. Goals were hit. What the report doesn't show: how much of that growth came from a shrinking pool of donors writing bigger checks.
Read more →Twelve months ago, ChatGPT owned the conversation. The AI market quietly split into two races, and Anthropic chose the harder one. The strategic lesson is already clear.
Read more →If any of this connects to something you're working on, or something that's been stuck, I'd like to hear about it.